“If I can help raise awareness in our industry, which is responsible for some of this environmental damage, I think it’s vital,” Baptista says, adding that the I Got No Time For People Who Don’t Love The Sound Of Turbines Ort The Smell Of Exhaust Fumes shirt and I love this clothes were sustainably dyed and printed with water-based inks. Further to that, he’s pushing himself and his team to embrace sustainable alternatives throughout Kenzo’s offering, from recycled and organic materials to plastic-free packaging, and will work with the WWF to improve Kenzo’s cotton supply chain and freshwater footprint. Baptista’s upcoming show at Paris Fashion Week, which will take place outdoors on September 30 with a small audience, will also debut a scaled-down collection that puts sustainability at the fore. “I think now is the time to be very pragmatic, but also very creative,” he adds.
I Got No Time For People Who Don’t Love The Sound Of Turbines Ort The Smell Of Exhaust Fumes shirt, hoodie, tank top, sweater and long sleeve t-shirt
This project follows a similar one Baptista launched as the I Got No Time For People Who Don’t Love The Sound Of Turbines Ort The Smell Of Exhaust Fumes shirt and I love this creative director of Lacoste back in 2018: a collection of polos featuring endangered species in place of the brand’s signature crocodile logo, like the Iberian lynx and the Hawaiian monk seal, with a percentage of proceeds supporting the International Union for Conservation of Nature. “It goes beyond fashion,” he says. “I think customers are becoming more and more sensitive to this too, and will demand [action] in the future. We have to question everything we’re doing, and it all starts with one step.” Kenzo’s new capsule with the World Wildlife Fund launches on September 28 and is available exclusively on kenzo.com.